Three Types of Audiences on Facebook

Three Types of Audiences on Facebook

I will go over the 3 types of audiences on Facebook. There’s 2.2 billion people active on the platform plus 900 million on Instagram, there’s 1.6 billion active daily! Bad news is…Most of those people are NOT your customers! Now for the good news…Facebook makes it...
Facebook and Instagram Power

Facebook and Instagram Power

In this episode, I’m going to talk about the importance of including Instagram into your marketing efforts. It is a platform that is growing by leaps and bounds and Facebook has given it the same power that it gave to itself. From 300 million active users to 900...
Ad Creatives in a Social Media World

Ad Creatives in a Social Media World

In this article I cover the importance of ADVERTISING CREATIVE that produces a response. Facebook gives you access to certain metrics that will tell you right away if your audience is accepting the message well. The main metric is RELEVANCY SCORE. You can access this...