Optimizing Your Facebook Ads

Optimizing Your Facebook Ads

I’ll cover a very important subject: Ads Optimization. Many advertisers that I see fail to take a “set it & forget it” approach. The digital world is changing too fast and that is a recipe for absolute disaster and disappointment. There is a routine that...
The Facebook Customer Journey

The Facebook Customer Journey

On this podcast I will dive into the most important factor to your Facebook Ads results: The Customer Journey. The main error I see being done is ADVERTISERS and BRANDS being romantic about their products and going for the direct sale. This usually turns out to be a...
Simple Copywriting Tips for Facebook Ads

Simple Copywriting Tips for Facebook Ads

I’ll talk about one of the most overlooked areas for the success of your Facebook ads: Copywriting. We live in an era where the average attention span is at 7 seconds per human, meaning you only have 7 seconds to capture the attention of your potential...