No amount of knowledge of marketing technology or platforms will assist you in today’s glutted marketplace without a brilliant strategy.
But if there is no overall, strategy guiding their creation, they will be useless at best… and a large waste of money at worst.
If every other aspect of the social media ecosystem exists, this truly is the one piece that could make or break the one’s entire marketing effort.
To make it, one must be all in. And a good strategy, based on raw data, properly evaluated, will make or break a campaign and possibly a business.
And then we turn on the campaigns and launch it into the stratosphere.
THE SOCIAL MEDIA ECOSYSTEM
An individual marketing campaign may or may not exist on only one platform. But the entire marketing effort consists of many platforms and forms an entire ecosystem, each part fueling or supporting the next and, without which, the others could not survive.
In today’s world, if your brand does not exist simultaneously on Amazon and E-Commerce, if it’s posts, both paid and organic, are not at once on Facebook, Instagram and Pinterest, and if communications are not routinely sent to subscribers via email and Messenger, your brand is not just leaving money on the table, it’s intentionally handicapping itself.
But there is one aspect which, if missing, renders the entire thing ineffective.