Do you remember the heyday of Email Marketing?
It was amazing! Everyone had an email address, gave them out freely and they opened them most of the time just to see what it was.
Then they got more emails. And more, and more, and more, and now they have email addresses just for the junk mail they know they’re going to get when forced to give out an email address in order to buy something.
Don’t get me wrong, we still use email and we always will. It’s a communication line and it’s free and everyone has it. And, especially due to the fact that everyone uses it, it is very definitely still effective.
But when a 25% open rate means you’re doing well, and the click-through rate is, well, let’s just not talk about that… you know it’s time to turn to Facebook’s Messenger platform.
WHAT IS FACEBOOK’S MESSENGER PLATFORM?
Yes, Messenger has 90% open rates and more. Yes, we get 40%, 60%, even 70% click-through rates, and yes, it is the top of the funnel for many of our most successful campaigns, as well as the workhorse that keeps our audiences warm and keeps heating them up. But, what is it?
Messenger is not just Email marketing on steroids. no, it’s much, much more. Messenger took what made email great, gave it a super-serum, atomic mutation, and then fitted it with a future-tech arsenal of next-gen gadgetry.
Imagine sending an email in short customizable texts, to people who actually subscribed to receive your messages, using video, images and text, with fully customizable Call to Action buttons giving various options, each of which take the customer down their own, pre-defined sequence of messages giving information, educating, soft-selling, enlightening, collecting leads, selling, taking them to your website, entering them in contests, collecting their information, surveying them, and on, and on, and on all for… free?
With Facebook’s Messenger platform, the opportunities truly are endless. So, while much of the above actually fits under the heading of Messenger ChatBots, here we’ll cover how we’ve used it to launch massively successful, seven-figure campaigns.
Building an Empire
Messenger is first and foremost a communication channel.
To survive in today’s online world one must become and stay relevant. Stop for a moment and you’re forgotten.
We harness the power of messenger to do this for our clients, creating sequences of messages containing, copy, images and videos enlightening them or educating them or keeping them up-to-date on recent events.
Through engaging content your brand is kept in their mind. Through constant contact, making them aware of your brand or service, they come to know and trust your brand.
It’s a very simple philosophy: give, give, give, ask.
We give them content: education, entertainment, etc. and we give it and we give it. Then we invite them to check out a product we think could help them. Then we give some more, on and on.
The content we create is limitless, and carries on endlessly as we never want them falling off.
To bring them in we fashion Facebook Ads that engage them, invite them to find something out or take a quiz regarding our product inside Messenger. This brings them in. From there we make sure we know what they need and want from us and we provide it. It’s very simple.
We recently reviewed a very large client’s account. This was not a usual review but a deep dive into every aspect, looking for everything we could scale and making sure there was nothing we had missed we could use to make them more successful.
As part of this we looked at every channel in and out of their, site, everything someone purchasing their products would have clicked on at some point on their journey to becoming a lifetime customer.
Many platforms came up. Many people had clicked on Facebook Ads, Instagram, Youtube Ads, Google shopping. But there was one platform that nearly every single customer had clicked on and clicked on more than anywhere else: Messenger.
We knew we’d grown their business through Messenger. We just didn’t know we’d grown it almost completely through Messenger.
Messenger is one of the most powerful platforms in existence today. If you’re not using it, you’re seriously missing out.
We’ll talk soon.
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Rudy Rodriguez (Spanish)